Private Label

We produce fragrance under other people's names — for retailers, hospitality groups and brands who want their own scent rather than a licensed one.

What's involved

• Brief — the character you want, references you like, where it will be worn or used
• Composition — our perfumers develop options for you to smell and react to
• Refinement — usually two or three rounds before something is right
• Packaging — bottle, cap, plate and box, to your specification or from our stock forms
• Production — filled, sealed and finished in our own facility

Minimums and timelines

Private label starts at 500 units per scent. From approved brief to delivered stock is typically twelve to sixteen weeks, most of which is composition and maceration rather than manufacturing — fragrance cannot be rushed without showing it.

Enquiries

Tell us about your brand, the market you're in, and what you have in mind. We'll be honest early about whether it's a good fit.